Wednesday, March 7, 2012

Choking Hazards Be Damned

Apparently LEGO may have accidentally revealed some closely guarded plot points for the upcoming Avengers movie.  It seems that the manufactures of those plastic, foot-gouging bricks are making a whole series of kits based on the the Marvel Comic series and movie franchise.  This can mean only one thing.  There is a man out there (safe guess on the gender) that is fluent in the finer points of comic book characters / story lines who just happened to be attending the product launch of a new line of LEGOs.  Not only that, but this man (still sticking with this gender assumption) was paid to be there!  The amazing coincidences that pervade our daily existence never cease to amaze me.

This does raise a rather important question.  What's the deal with all of the cross promotion that LEGO is doing?  It's hard enough for a parent to explain to a child why every single person in their miniature town is maize colored.  Now we are expected to educate our children on the various timelines for Captain America?  What's wrong with just having LEGO houses, pirate ships, and airports?  Who needs, or who even likes all of these disparate lines of LEGO that are clearly designed to create an audience base for movies that are, frankly, too mature for young kids.


Ohh ... umm ... well LEGO Star Wars are different.  They're awesome!  LEGO Thor?!? That's just ridiculous.

FYI, my daughter's birthday is coming up.  If you need a gift idea, this is currently in stock at Amazon.  Let me remind you, however, that she has been REALLY GOOD, so something like this wouldn't be too out of line.

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